IBM 🐝
IBM
“The Future of Supply and Demand.”
OOH | Experiential
Role: art director, copywriter
The Ask: advertise the ibm cloud through highlighting a client success story.
winner, ibm x aef summer 2021 case challenge
client story
The IBM Cloud optimized operations for Coca-Cola European Partners (CCEP) through its scalability and flexibility.
idea
IBM Cloud can take its clients to the future of supply and demand. This vending machine is designed to show that—right on the street.
The machine has real Coca-Cola bottles, with real liquid inside that keeps fluctuating. This dynamic fluctuation shows the flexibility and speed of supply chains that use the IBM Cloud. It also looks like a graph that’s updated in real time! And of course, the cloud on top represents the computing power of the IBM Cloud. Being the processing powerhouse it is, it drips Coca-Cola into the machine, influencing supply and demand with every change in the market.
As a dynamic OOH installation in financial/tech districts, this vending machine will stop business decision-makers in their tracks. They can scan the QR code and chat with an IBM expert right away about their company’s needs!
