ICMEC 🧒
International Center for Missing and Exploited Children
“A house isn’t always a home.”
Print | Social | Film | Experiential
Role: screenwriter, Art Director, film editor
The Ask: Make a five-year fundraising plan for the International Center for Missing and Exploited Children.
Best in Show at camp adventure, invited to be part of icmec’s creative council
insight
Research shows that 90% of the time, children are not only abused by someone they know, but by someone they trust and love. The places that are supposed to make kids feel safest are the ones putting them in the most danger.
idea
A house isn’t always a home.
OOH Print
Facebook Fundraiser
As a partner of ICMEC, Facebook will host a fundraiser for $350,000—10 dollars each for the 35,000 children that will go missing in February alone.
PSA Film
Alongside the fundraiser, Facebook will also launch our PSA film, unmasking what happens behind closed doors.
Wild Postings
Social
Exhibition
At our Mmseumm exhibition, we’ll display common objects found in the “homes” of exploited children. Mmuseum is a New York City museum dedicated to eye-opening object journalism. Past exhibitions include ‘Personal Items of Immigrants,’ ‘Objects Made by Prisoners,’ and more.
ICMEC 5k
On National Kid’s Day—August 22—ICMEC’s first annual HomeTown 5k will give supporters a chance to help make their hometowns a safer place for children.
As an ICMEC partner, PayPal will provide donation stations along the route of the 5k walk.